Exam prep instructions
EXAM PREP BLOG INSTRUCTIONS
Each week I will post 5 terms that have been discussed in our course. You are responsible for writing responses for 2 of them (ie. 2 per week). Write your responses as if you were writing the answers for an exam. Post your responses in the comments section under the appropriate term. Please try to have your responses posted before your tutorial begins on Monday/Tuesday.
If you cannot access the comments section to post your response, you must email me and I will send you an invite to the blog.
Participating in this exercise will account for 30% of your final participation grade. I will be posting 5 terms/week over the next 6 weeks, so by posting an adequate response for 2 terms will earn you 5%/week.
If you have any questions, please email me at jhandreae@gmail.com
This exam prep exercise in no way guarantees that all or any of these terms will appear on the final exam. You are responsible for familiarizing yourself will all of the terms relevant to this course.
Media culture is a culture of images, sounds, and sights. According to Kellner, media culture is an industrial culture; basically mass production for mass audiences or commercialization of culture. Objects can now be com-modified thus having some sort of value to them. Media culture has also evolved by using technology as a way of organizing principles for people to absorb like a sponge. Media also extends beyond entertainment and it has the ability to control every aspect of life. Media can shape how an individual will become by giving people the option to create their own identity. For example, in the documentary, Mikey Mouse Monopoly, children are being given Disney movies such as Mulan where it reinforces the notion of marriage for women. The reason for this is because Mulan was pressured to marry before and after she became a strong female character who saved China.
ReplyDeleteMedia culture is the image deployed through sight or sound. It is both an industrial culture - thus made for mass audiences, is commercial and its products are commodities produced for profit - and a high-tech culture, in which media and technology are organizing principles. Media culture helps to shape a prevalent view of the world and defines what is good or bad. Essentially, it provides the materials from which people create their identities. Furthermore, it shapes these identities through the interaction of sights and sounds. The film Mickey Mouse Monopoly highlights this idea by showing a variety of ways in which Disney movies perpetuate ideas about society and shape the identities of the public with things like, for example, gender stereotypes. For instance, it is discussed how the film Beauty and the Beast perpetuates ideas of abuse and even romanticizes it, with women as victims and males as aggressors. According to the film, this teaches children to overlook and accept violence as normal and natural, thus encouraging them to shape their identities accordingly, based on these ideals (as shown through the sights and sounds in the film).
ReplyDeleteMedia culture is a culture of the image, often deploying sight and sound. It has emerged from the current western capitalist society as it has been influenced by the mass media. Known as an industrial culture, it is characterized for mass audiences as a way to produce for profits. It is a high-tech culture, which they carefully organize principles. In the works of Neil Postman he refers to media as a metaphor, because they work subliminally as they sen out messages implicitly. Many music videos, movies, mostly the productions under the spell of Hollywood implicate these ideas that identify and create views and perspectives on the world based on what they are portraying, meanings could be interpreted bad or good depending on the content, however most are subliminal messages intending to implant negative ideas. A common example is the works of Disney and how they have been shown to uncover hidden ideas and origins of the stories, that have been portraying ideas to children for decades. The film Mickey Mouse Monopoly shares this common flaw of various stories that include characterizing gender, enhancing and fixating beauty, and many others. It teaches children from the beginning of their life to accept certain behaviors and ideas as normal, already accepting a common notion of how the world should be. Media culture is all around from the minute any sort of entertainment is shown to its audience. All media culture revolves around the idea of profit, therefore continuing the chain of benefiting the capital way of life.
ReplyDeleteMedia Culture is culture as a visual culture. It involves the following three aspects:
ReplyDeleteA culture of the image often deploying sight and sound (or a mixture), we sometimes call this visual culture.
It is an industrial culture: mass produced for mass audiences. It is commercial and consumerist. Its products are commodities and produced for profit.
It is a high-tech culture in which media and technology are organizing principles.
Media culture provides materials from which people constrict and drive their identities. Media and media culture was discussed in our readings from Kelner and Postman. We also discussed this idea after viewing Mickey Mouse Monopoly and discussing the influence Disney films have on its audiences (e.g. Many princess films highlight the importance of marriage, this value can be absorbed and become part of the identity of the young women that watch the films.)
Media culture is a culture revolving around image, technology, and industries. It can take various forms, which include radio, television, film, images, sounds, and spectacles. From the excerpt “Media Culture”, Kellner explains that these mediums have an immense impact on the attention, activities, potential, and creativity of society because of how dominating it is in every day life. Sight and sound are used to (often wrongly) educate and define to society what is considered powerful or powerless and successful or failure through ingrained assumptions within the medium. It also influences people’s self-perception of their own class, ethnicity, race, nationality, and sexuality, while promoting many different types of prejudice. The film Mickey Mouse Monopoly effectively argued that many Disney films have implicit assumptions embedded within the films, especially gender stereotypes, which consequently have a huge effect on society. Media culture works hand in hand with consumer culture, therefore it always targets mass-audiences and turns products into commodities for the purpose of producing profits. For example, Kate brought up Hallmark cards during lecture and explained that a simple poem written for one person can easily be mass produced into cards for profit.
ReplyDeleteMedia culture revolves around sounds and images we as people in society take in everyday whether it be on the radio, television, or a poster. Media culture itself can be extremely influential in our everyday lives. Influences ranging from what we think to what we buy. The Mickey Mouse Monopoly is a good example of one particular party owning countless sources of media such as television networks that can really affect the way we think due to the fact that it's everywhere and we're always exposed. There's no escaping it. Disney can plant seeds like racial or gender stereotypes into our heads and into our subconscious, they can influence us to buy useless products that we'll never ever use. In conclusion, the media culture is an integral part of society and one of its biggest influences known to man.
ReplyDeleteMedia Culture is the culture of image and sound, and can be referred to as visual culture. As Doug Kellner mentions, media culture dictates our social behavior, and political views, providing ways in which people can forge their identity. Media influences the ways in which society views a race, religion, sexuality and nationality – often stereotyping each. Mickey Mouse Monopoly is a prime example, as it uncovers Disney and the unspoken messages within their films such as gender stereotypes. Disney is also a well-known company, making it one of the most influential companies in the media industry, causing them to be able to shape our perspectives on various topics. Consumer culture works with media culture, as it targets mass audiences. Hallmark is an example of consumer culture, where a single person could write a short message and it can be made to be printed on thousands of cards all over the world.
ReplyDeleteMedia culture includes a wide range of mediums from visual-auditory, just visiual or just auditory. These are radio ads, songs, music videos, commercials, anything legible. Kellner explains that media culture is very impacting to the viwers/readers. Mediums can contain hundreds of messages, some obvious and some that are left for the interpretation of each individual. He explains that media provides people with “the materials out of which many people construct their sense of self”. Media sets standards for class and self-identity. The Mickey Mouse Monopoly points out many of the subliminal messages that are hidden within Disney movies. For example gender binaries. In the film they mention how Disney movies set standards for what it means to be a female or a male, both in their physical roles as well as their gender roles. Kellner speaks of the idea of media influencing the way people act and think which is an issues that The Mickey Mouse Monopoly addresses by explaining the vulnerability of the young viewer and how easily influenced they are by the many subliminal messages in all Disney films. The documentary uses Jasmines role in Aladdin as an example of how the film models the idea of women’s ability to use their body to manipulate men. This is setting an example not only to the young girls watching the film whom may begin to believe that it is okay for them to use their body to get what they want, but to the young boys whom learn to think that they can trade a womans body for what ever it is that she wants.
ReplyDeleteMedia Culture is a culture filled with images, sounds and sight. It is a culture made for a mass audience which makes it industrial. Media Culture continues to evolve because technology has continued to evolve as well. This has resulted in media culture finding new ways to get their message out to the public. Media Culture is more than simply entertainment, it is found within news paper, news shows, music videos, commercials, ect. Media Culture has the ability to control all aspects of our lives, especially in today’s time because we are surrounded by it on a daily basis. It shapes our understanding and morality pertaining to what is good or bad. Growing up in media culture, we unconsciously shape our identity though what we see and hear from the media. A documentary called Micky Mouse Monopoly, speaks about children given Disney movies that is supposed to shape their opinions on topics like a women’s desire for marriage or how the two genders are supposed to interact individually and together. For example, Beauty and the Beast challenges gender divisions and gender stereotypes as the women is weak and helpless but she is also a princess who is slime and beautiful. While the Beast is pursuing the princess and he is strong and powerful. Media Culture attempts to form our conception of morality according to their views and beliefs and majority of the time they are successful
ReplyDelete